Evaluation: 8) Looking back at your pitch of ideas, what do you feel you have learned in progression for the pitch to the full product?

In my pitch I had many basic ideas that I did not agree upon such as my colour scheme and target audience this was because my research was split. Throughout the process of making my magazine my ideas have constantly changed due to various reasons. Mostly my colour scheme and have had the most alterations. When doing my pitch I was choosing between pastel colours with lace or red,black and white these two colour schemes were chosen because they were popular when doing my target audience research. In the end I chose to use the pastel colours but altered them so instead of lace I used an old sweet shop theme this would connect with the issue being for summer. I thought this theme would go with the vintage summer fairs that are usually held around this time. 

I have also made slight alterations to my target audience as I not only wanted to attract the younger generation originally but I wanted to use some nostalgic feature for older readers so that they can read the magazine to see the opinions of younger people looking back at their history. The last change that I made was for my interview peice this was mostly because of communication eras so instead of writing about a vintage based company and how they work I wrote about people who sell vintage clothing and antiques and their struggles.

The process of creating this magazine allowed me to see the many processes that a magazine has to go through when it's being produced. This not only included keeping a tight schedule and sticking to self set deadlines but also included producing digital layouts with professional software. The project also allowed me to analyse the many sides of media production and how they come together to form one overall product. By doing this project I have gained understanding of the professional standard and how this should fit into selected deadlines. This included scheduling so that everything needed was produced. 

If Ii did this assignment again I would focus more on details mainly those in the layout. I wanted to accomplish a professional look but have forgot details such as the barcode on the front cover and small details that would of made my page layout more interesting. For my photos I would of edited them more as the lighting on many did not give the glossy professional look I wanted to achieve. My last thought would be to consider changing the theme of my magazine as the vintage element made it hard to research this left me with limited subjects to cover in my articles.